A trained eye can tell when a logo is really thought deep about or just whipped up without much thought. The type of logo that seems to require the least effort is when the type choice is not customized or easily recognizable. This is usually accompanied by a recognizable picture combined with arrows, swooshes, or other distracting elements- trying to depict WHAT a business does/is, not WHO a business is.
A logo of this standard is easily procured at sites like 99 Designs where logo design happens without any brand discovery on the designer’s behalf. The logos are dictated and picked based on if the client likes it or not, but no professional advisement is dispensed. Many of the logos are half-baked recycled concepts that designers scrap up to make a quick buck. A logo produced this way might very well resemble many others. The public is becoming increasingly aware and able to recognize when a logo looks like it’s from 99 Designs. While it is possible to get a good logo there, the chance it will be a great logo are drastically reduced.
Search Results for: epic
High Church
In a cave on a mountaintop in northern Ethiopia I meet a Christian monk reputed to be 140 years old. Even if this were true, he is markedly young compared to the relics hidden around him in these holy mountains. A few steps away from his hermit hole is a wooden door set flush against the rockface. It is the entrance to St Mary Korkor, one of more than 100 churches buried in the mesas of Tigray, in Ethiopia’s far north.
Push open the church door and you enter the mountain. In the gloom of the nave are frescoes depicting scenes straight out of a Renaissance chapel: the Annunciation, the Last Supper, St George slaying the dragon. But the faces of Jesus and the saints are African, and they were painted 1,200 years ago. This region is a Christian heartland, familiar and yet fascinatingly different. Easter, for example, is celebrated with church services, then family get-togethers and meals – but not this weekend. Instead, it comes after a Lent fasting period of 56 days, on April 15 this year.
Tsunami One Year On
Over the past twelve months, I have spent more than 150 days in Japan covering the initial earthquake and tsunami and the aftermath of the Fukushima nuclear disaster, which continues to haunt the country today.
I was back this time to cover the one year anniversary. During the past year, I have seen an unprecedented scale of devastation and destruction. I have also learnt so much about radiation and the vastly different opinions from experts on the dangers of low level radiation. I have filmed and spoken to so many people who have told me horrific accounts of what they went through. I have found these people very inspirational and, through our repeated visits, now consider many of them friends. They graciously gave up their time to speak to us and tell us their stories with real heart and soul. On numerous occasions when listening to their stories or seeing people break down it was hard not to shed a tear. More than ever, it became important for me to shoot stories in a way that truly reflected who the individuals are and what they have gone through.
When people open up to you and let you into their lives, it is the least I can do to strive to depict their stories to the best of my abilities. Great cameras certainly help, but I often found it more important to let the people forget that the camera was there. Giving people space and time makes them feel more relaxed and makes what you shoot look more natural. I sometimes leave a camera rolling and walk away or keep rolling on one shot for a few minutes just so the person forgets that I am there, begins to act spontaneously, or gets lost in their own thoughts. As a style, I prefer to set up my shots rather than follow people with a hand-held camera, but it is also important for me to film people doing what they would naturally do and capture spontaneity. When shooting set-up shots, I always make sure that the person is comfortable. Apart from set-up interviews I also prefer not to use external lighting if I can avoid it. I would like to make the story look exactly like it is in reality. Cameras like the F3 cope very well in various lighting conditions.
Money Quotes, Steve Jobs-Style
Owen Linzmayer and Ryan Singe:
One of the things the world will miss most about Steve Jobs, now that he’s officially retired for a second time as Apple’s CEO, is his mouth.
Jobs is a master of hype, hyperbole and the catchy phrase — and his cocky performances, while clad always in jeans and turtleneck, were as entertaining as the products he was shucking.
Here’s a selection of some of the most entertaining things the man has said, organized by topic: innovation and design, fixing Apple, his greatest sales pitches, life’s lessons, taking the fight to the enemy and Pixar.
On Android vs. iOS
“It is worthwhile to remember that open systems don’t always win. Open versus closed is a smokescreen. Google likes to characterize Android as open and iOS as closed. We think this is disingenuous.”
— In October 2010, talking to analysts about the challenge from Google’s Android, which Apple perceived as a stab in the back by Google’s then-CEO Eric Schmidt — a member of Apple’s board of directors. Hark Oct. 18, 2010.“Don’t be evil is a load of crap.”
— In January 2010 townhall with Apple employees, Jobs tore into Google for getting into the smartphone business, saying Google got into smartphones, and Apple didn’t get into search. Wired Jan. 30, 2010.
Robots put leadership under skills pressure
We love robots – tireless, productive workhorses of the modern assembly line. But we also hate robots – sinister mechanical simulacra of the human workers they make redundant.
In the latest episode in our complicated relationship with automatons and automation, it is appropriate that Foxconn should have a lead role. The Taiwanese company manufactures the chattering classes’ favourite piece of science fiction come true, the Apple iPad, as well as devices for Nokia and Sony. It employs 1m people in China. It was the epicentre last year of concern about pressure on low-paid young workers, following a series of suicides at its Shenzhen factories. It is, in short, iPad users’ window on to dilemmas of assembly-line politics and management that the developed world last grappled with on this scale decades ago.
In developed economies, Lynda Gratton writes in her new book The Shift, “when the tasks are more complex and require innovation or problem solving, substitution [by machines or computers] has not taken place”. This creates a paradox: far from making manufacturers easier to manage, automation can make managers’ jobs more complicated. As companies assign more tasks to machines, they need people who are better at overseeing the more sophisticated workforce and doing the jobs that machines cannot.
Documenting the decline of two US industries
Eirik Johnson’s quietly theatrical photographs carry the sense of a way of life and work that is on the cusp of slipping away. For four years, Seattle-born Johnson travelled through Oregon, Washington and northern California, around the former boomtowns that were built on the now-declining salmon and timber industries.
He describes the resulting series, published as Sawdust Mountain, as “a melancholy love letter of sorts, my own personal ramblings”. Many of Johnson’s works are informed by the epic, picturesque 19th-century landscapes of Carleton Watkins, who took some of the earliest known images of the region. In others, his use of space and colour pays homage to several living photographers.
Johnson’s images are rendered all the more intense by his palette, through which he uses the region’s faded light to emphasise the down-at-heel tones of the man-made environment. His muted colours are a counterpoint to William Eggleston’s photographs of the American south, whose “harsh bright light and colours … seemed like the mirror opposite of what I saw present in the northwest,” says Johnson.
The Marshfield Clinic’s Electronic Medical Records System in the News
Joseph Calderaro, 67, is one of health care’s quiet success stories. Over the last four years, he has carefully managed his diabetes by lowering his blood sugar, blood pressure and cholesterol with diet, exercise and medication.
To keep on track, Mr. Calderaro visits his doctor, attends meetings for diabetes patients and gets frequent calls from a health counselor. It is a team effort, orchestrated by the Marshfield Clinic here. And it is animated by technology, starting with Mr. Calderaro’s computerized patient record — a continuously updated document that includes his health history, medications, lab tests, treatment guidelines and doctors’ and nurses’ notes.
To visit the Marshfield Clinic, a longtime innovator in health information technology, is to glimpse medicine’s digital future. Across the national spectrum of health care politics there is broad agreement that moving patient records into the computer age, the way Marshfield and some other health systems have already done, is essential to improving care and curbing costs.
There has been some loose talk about the Obama administration providing “incentives” for health care automation. These investments should be made on their merits, rather than funded by yet another taxpayer give-away.
Marshfield apparently built their own system, a competitor to Verona based Epic Systems.
Might this article be part of their initial marketing efforts to other health care organizations?
Flughafen Tempelhof Closes: VR Scene
Tempelhof Central Airport (52.482088 13.389716), home of the Cold War era Berlin Airlift closed recently. I had an opportunity to visit in August, 2007 and shot this VR scene.
Flight Global posted a useful link roundup.
A few more photos: Tempelhof entrance, nearby Berlin Airlift Memorial and a closer look (photo from the Memorial’s 1951 unveiling).
Berlin Airports: Tempelhof – from the beginning till today. “An important chapter in the history of German aviation draws to a close“:
Tempelhof is justifiably regarded as the cradle of aviation. The name Tempelhof is closely connected to the beginning of engine-powered aviation. On 4 September 1909, an engine-powered flight took off for a few minutes for the first time in Germany. With his plane, American Orville Wright ushered in the age of engine-powered aviation in Germany on the Tempelhof airfield. Aeronautical engineering continued to develop at a rapid pace: on 8 October 1923, Tempelhof was granted the status of “Berlin Airport”. The central airport Tempelhof developed into the biggest hub in Europe. Tempelhof became the home of Deutsche Lufthansa AG, which was founded on 6 January 1926 in Berlin. 1936 saw the start of construction of a completely new airport of epic proportions. The construction of the largest airport building in the world catered for both Hitler’s penchant for monumental constructions and the expected 6 million passengers. During World War II, civilian air traffic increasingly dwindled. After a brief occupation by the Soviet army, the Americans took over the airport in July 1945.
The Front-Runner’s Fall
For all that has been written and said about Hillary Clinton’s epic collapse in the Democratic primaries, one issue still nags. Everybody knows what happened. But we still don’t have a clear picture of how it happened, or why.
The after-battle assessments in the major newspapers and newsweeklies generally agreed on the big picture: the campaign was not prepared for a lengthy fight; it had an insufficient delegate operation; it squandered vast sums of money; and the candidate herself evinced a paralyzing schizophrenia—one day a shots-’n’-beers brawler, the next a Hallmark Channel mom. Through it all, her staff feuded and bickered, while her husband distracted. But as a journalistic exercise, the “campaign obit” is inherently flawed, reflecting the viewpoints of those closest to the press rather than empirical truth.
More from James Fallows.
“Google’s Addiction to Cheap Electricity”
“Don’t be evil”, the motto of Google, is tailored to the popular image of the company–and the information economy itself–as a clean, green twenty-first century antidote to the toxic excesses of the past century’s industries. The firm’s plan to develop a gigawatt of new renewable energy recently caused a blip in its stock price and was greeted by the press as a curious act of benevolence. But the move is part of a campaign to compensate for the company’s own excesses, which can be observed on the bansk of the Columbia River, where Google and its rivals are raising server farms to tap into some of the cheapest electricity in North America. The blueprints depicting Google’s data center at The Dalles, Oregon are proof that the Web is no ethereal store of ideas, shimmering over our heads like the aurora borealis. It is a new heavy industry, an energy glutton that is only growing hungrier.
I wonder how the economics and energy consumption details compare between growing web applications and legacy paper based products?