Magic’s about understanding—and then manipulating—how viewers digest sensory information


In the last half decade, magic—normally deemed entertainment fit only for children and tourists in Las Vegas—has become shockingly respectable in the scientific world. Even I—not exactly renowned as a public speaker—have been invited to address conferences on neuroscience and perception. I asked a scientist friend (whose identity I must protect) why the sudden interest. He replied that those who fund science research find magicians “sexier than lab rats.”

I’m all for helping science. But after I share what I know, my neuroscientist friends thank me by showing me eye-tracking and MRI equipment, and promising that someday such machinery will help make me a better magician.

I have my doubts. Neuroscientists are novices at deception. Magicians have done controlled testing in human perception for thousands of years.