zmetro.com

Kathleen Gallagher:

Radlinger’s vision is that business travelers would be able to pull up 15 minutes before departure at a smaller airport such as Timmerman Field, West Bend or Waukesha’s Crites Field, hop aboard a plane aRadlinger’s vision is that business travelers would be able to pull up 15 minutes before departure at a smaller airport such as Timmerman Field, West Bend or Waukesha’s Crites Field, hop aboard a plane and take off, making their total trip not much longer than the actual flying time.
“People are tired of the inefficient, cattle-call mentality of commercial and low-cost carriers, the lack of service and the inability to fly direct to a destination,” said Radlinger, executive vice president of Bold Air, which has headquarters in downtown Milwaukee. “If they can get where they’re going faster and in comfort, at a price competitive with what they’re currently paying, that’s a no-brainer.”
Bold Air would likely charge about the same or slightly more than the commercial fare on a route, Radlinger said. He hopes to begin offering flights by the second quarter of 2006.nd take off, making their total trip not much longer than the actual flying time.
“People are tired of the inefficient, cattle-call mentality of commercial and low-cost carriers, the lack of service and the inability to fly direct to a destination,” said Radlinger, executive vice president of Bold Air, which has headquarters in downtown Milwaukee. “If they can get where they’re going faster and in comfort, at a price competitive with what they’re currently paying, that’s a no-brainer.”
Bold Air would likely charge about the same or slightly more than the commercial fare on a route, Radlinger said. He hopes to begin offering flights by the second quarter of 2006.

Bold Air, with it’s non aircraft ownership approach is slightly different than the emerging “microjet” initiatives underway, including Dayjet as well as Pogo, among others.