I first started reading biographies of men of great accomplishments in high school; the first was that of Eddie Rickenbacker. I haven’t stopped, either; the most recent was that of Steve Jobs. Sometime after I’d started my career in the automotive industry, I took to reading books about the men who had created that industry. One thing you learn quickly about these individuals is that most had suffered serious financial setbacks before they finally succeeded. In fact the setbacks they encountered would have stopped the average individual in his tracks; but those who finally succeeded to greatness seemed to brush off defeat even faster than they accepted their ultimate success.
The other fact one notices in reading great car guys’ biographies is that many of the greatest names in business history actually started in the absolute worst of economic times. Others, such as GM’s Alfred Sloan, made their reputations in periods of horrendous economic activity.
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