January 28, 2007

Give Away the Music and Sell the Show

Chris Anderson:
The major labels are freaked out: CD sales are continuing their inexorable decline and iTunes sales aren't making up the difference. Meanwhile, tens of thousands of artists are giving away their music for free on MySpace, their own websites and independent MP3 blogs. This puzzles the labels. Don't these bands want to make money from their art?

Many do, but they're just smarter than most music industry execs. They understand the difference between abundance and scarcity economics. Music as a digital product enjoys near-zero costs of production and distribution--classic abundance economics. When costs are near zero, you might as well make the price zero, too, something thousands of bands have figured out.
Posted by James Zellmer at January 28, 2007 10:31 PM | Subscribe to this site via RSS:
Posted to Business | Culture | Music