Surviving a meeting today, I recalled the essential skill that makes a great salesperson: the ability to listen, sometimes for extensive periods of time. I'm always amazed when a person selling something can't be bothered to actually listen to what the buyer has to say (another way one might put this, when the cluetrain made a stop, they failed to board).
It can be difficult, for sure. I remember one meeting, where there was 3 or 4 minutes of silence. Anyone involved in sales and marketing should become familiar with the term markets are conversations. Learn more at the cluetrain.
Posted by James Zellmer at January 20, 2005 6:45 PM | Subscribe to this site via RSS: