Privacy regulations such as the GDPR say that you need to seek permission from your website visitors before tracking them.
Most GDPR consent banner implementations are deliberately engineered to be difficult to use and are full of dark patterns that are illegal according to the law.
I wanted to find out how many visitors would engage with a GDPR banner if it were implemented properly and how many would grant consent to their information being collected and shared.
There was no study done on this from what I could find out so I did my experiment. Let’s look at my findings.