The First MBA Course on the Longevity Economy

Carol Hymowitz

A sneaker designed for runners who want to move slowly, rather than sprint. An app that helps caregivers keep track of their schedules and communicate easily with their older clients. A company that helps retirees who want to reenter the labor force — and encourages employers to give them a chance.

These are just a few of the existing products and services that MBA students analyzed in a new Stanford Graduate School of Business course, “Longevity: Business Implications and Opportunities.” The course — likely the first given on the subject of the longevity economy at a business school — explored why business executives and entrepreneurs should focus on the 50+ demographic.

“Whether you want to launch a start-up or work for a large established company, the longevity market is a huge and still mostly overlooked opportunity,” said Robert Chess,  a business school lecturer and serial entrepreneur who co-taught the course this winter with Laura Carstensen, director of the Stanford Longevity Center.