As we saw previously, Thiel was ruminating on Strauss, Schmitt, and Girard in the summer of 2004, but also on the future of social media platforms, which he found himself in a position to help shape. It is worth adding that around the same time, Thiel was involved in the founding of Palantir Technologies, a data analysis company whose main clients are the US Intelligence Community and Department of Defense – a company explicitly founded, according to Thiel, to forestall acts of destabilizing violence like 9/11. One may speculate that Thiel understood Facebook to serve a parallel function. According to his own account, he identified the new platform as a powerful conduit of mimetic desire. In Girard’s account, the original conduits of mimetic desire were religions, which channeled socially destructive, “profane” violence into sanctioned forms of socially consolidating violence. If the sacrificial and juridical superstructures designed to contain violence had reached their limits, Thiel seemed to understand social media as a new, technological means to achieving comparable ends.
If we take Girard’s mimetic theory seriously, the consequences for the way we think about social media are potentially profound. For one, it would lead us to conclude that social media platforms, by channeling mimetic desire, also serve as conduits of the violence that goes along with it. That, in turn, would suggest that abuse, harassment, and bullying – the various forms of scapegoating that have become depressing constants of online behavior – are features, not bugs: the platforms’ basic social architecture, by concentrating mimetic behavior, also stokes the tendencies toward envy, rivalry, and hatred of the Other that feed online violence. From Thiel’s perspective, we may speculate, this means that those who operate those platforms are in the position to harness and manipulate the most powerful and potentially destabilizing forces in human social life – and most remarkably, to derive profits from them. For someone overtly concerned about the threat posed by such forces to those in positions of power, a crucial advantage would seem to lie in the possibility of deflecting violence away from the prominent figures who are the most obvious potential targets of popular ressentiment, and into internecine conflict with other users.