Who owns the news consumer: Social media platforms or publishers?

Emily Bell:

The relationship between news organizations and platform companies has become far closer far more quickly than anyone predicted. The increasing influence of a handful of West Coast companies is shaping every aspect of news production, distribution, and monetization.
 
 In the past 18 months, companies including Facebook, Apple, Twitter, Snapchat, and Google have moved from having an arm’s length relationship with journalism to being dominant forces in the news ecosystem. By encouraging news publishers to post directly onto new channels, such as Facebook Instant Articles and Snapchat Discover, tech companies are now actively involved in every aspect of journalism.