Downton Abbey creator turns to apps

Alexandra Alter:

Mr. Fellowes, the creator of the hit historical British melodrama “Downton Abbey,” has worked on screenplays, stage plays, novels and a children’s book. He wrote the book for “School of Rock,” a raucous new Broadway musical by Andrew Lloyd Webber adapted from the 2003 Richard Linklater movie, and he is working on his new NBC series “The Gilded Age,” set in New York in the late 19th century.
 
 Now, for his next project, “Belgravia,” Mr. Fellowes is marrying an old narrative form — the serialized novel, in the tradition of Charles Dickens’s “The Pickwick Papers” — with the latest digital delivery system: an app.
 
 “Belgravia” takes place in London in the 1840s and opens decades earlier during the Battle of Waterloo. It explores the class divisions between the established aristocracy and newly wealthy families who made their fortunes through the Industrial Revolution. But instead of having the sweeping narrative arc of a novel, it will unfold more like a new network TV series, in 10 weekly digital installments that will arrive automatically on readers’ phones, tablets or computers. The chapters cost $1.99 each, and $13.99 all together. The app will also incorporate an audio version, music, video, character portraits, family trees, images of period fashion and maps of Belgravia.