Would you be willing to hand over your health information to a life insurance company, in exchange for financial rewards?
Activity trackers have become increasingly popular over the past few years, tracking everything from how many steps you walk, to your location throughout the day.
Now, John Hancock, a U.S.-based insurer, hopes that fit and active people will exchange activity data for lower life insurance premiums and other perks. Those who sign up for this optional program, the first of its kind in the United States, will receive a free Fitbit device to track their activity levels.
This program, announced Wednesday, may seem like a win-win: Insurers can sell their product to a new market of gadget-loving millennials and in return, healthy consumers can access steep discounts.