What’s the best way to persuade people whose beliefs stand in the way of the facts?
Let’s do a role play. I’ll be the entrepreneur. You be the jerk investor who hates my idea.
I need to persuade you I’ve invented a better mousetrap. But you, the expert, know that mousetraps are so over.
The facts say you’re wrong. Mousetrap sales are on the rise. You could look it up yourself. But you won’t, because you already know you’re right.
So how do I convince you, the know-it-all-skeptic, that I’m right and you’re wrong? Should I:
- Jul 23, ’14 For Arab Christians and secular Arab nationalists, Isis may be the death knell
- Jul 19, ’14 British Government Picks Illumina to Sequence 100,000 Genomes
- Jul 18, ’14 Zoella herself barely watches TV: “My generation, at least the ones I know, are like 70-30 YouTube”
- Jul 18, ’14 The news that business doesn’t want to hear
- Jul 13, ’14 Panoramas: A Splendid Evening at Spring Green’s American Players Theatre