Persuasion: Fascinating Study Shows How To Open A Closed Mind

Stephen Meyer:

What’s the best way to persuade people whose beliefs stand in the way of the facts?
 Let’s do a role play. I’ll be the entrepreneur. You be the jerk investor who hates my idea.
 I need to persuade you I’ve invented a better mousetrap. But you, the expert, know that mousetraps are so over.
 The facts say you’re wrong. Mousetrap sales are on the rise. You could look it up yourself. But you won’t, because you already know you’re right.
 So how do I convince you, the know-it-all-skeptic, that I’m right and you’re wrong? Should I: