Menu-data startup Food Genius finds there are no national food trends, only local ones

Kevin Fitchard:

There was only one problem. The data they found was not what what they expected to find.
 After aggregating menu data for more than a year, Food Genius wasn’t able to find any big nationwide food or eating trends. No matter what it looked at – the appearance of kale on the menu, the number of restaurants serving carnitas tacos – Food Genius was just seeing big flat lines across its graphs. The problem, according CEO and co-founder Justin Massa, was that, averaged out across the country, our eating patterns stayed static or rose and fell only incrementally quarter to quarter, year to year.