Hotlblack Desiato

Douglas Adams:

I came across the name Hotlblack Desiato when I was driving along Upper Street in Islington, and there it was on a house For Sale sign. It was the name of a new (real) estate agent . I thought it was the most wonderful name I’d ever seen, and wished I could come up with names as good as that.

I couldn’t get the name out of my mind, and when I was trying to figure out the name for the rockstar who was spending a year dead for tax reasons, every name I thought of was not nearly as good as Hotblack Desiato. So in the end I gave up and phoned the agency and spoke – as it happened – to Geoff Hotblack. I asked him if I could use their name and he was, as you might imagine, quite surprised but said I certainly could.

Via Russell Beattie.