An Open Letter to People Who Take Pictures of Food with Instagram

Katherine Markovich:

Dear People Who Take Pictures of Food With Instagram,

Just because the picture looks artsy doesn’t mean you are. I get it. We all went through our creative, experimental stages. There is a period in all of our lives where we think we can probably make money off our pseudo-artistic talent of choice. And now, you think you are a photographer because Instagram does the work for you. Do you have to focus anything? Do you have to worry about lighting? Do you have to think at all? Not really. You are part of a fast growing legion of people that have been duped into believing they are visionaries, auteurs, even.

“<3 <3 Gorgeous day for lunch outside <3 <3,” you post to the image of a set of railroad tracks behind a McDonald’s.