Next Stop Beaujolais: A Metro Map of French Wines

Frank Jacobs:

Wine maps are appreciated mainly by the select few who are both cartophiles and oenophiles. Those who are either or neither face a formidable obstacle to cartographic enjoyment, inherent in viticulture: wine regions are a mess to map.

In wine-making, the hyperlocal is paramount. Soil type and microclimate, production and processing methods, taste and reputation – not least the type of grapes involved – all help explain the widely differing oenological appreciations of relatively small, often adjacent plots of land.

This is why traditional wine cartography resembles a map of rampant feudalism, with a confusing jumble of tiny dominions ineffectually jostling for the attention of the map reader.