Rite Aid rolls out in-store virtual doctor visits

Lucas Mearian:

One of the nation’s leading drug store chains, Rite Aid, has begun rolling out online physician chat rooms in its stores, allowing customers to participate in virtual face-to-face consultations prior to purchases.

Rite Aid today said it worked with healthcare provider OptumHealth to introduce its NowClinic Online Care services, which are currently available at pharmacies in the Detroit area.

The NowClinic offers Rite Aid customers real-time access to medical information and resources from doctors and OptumHealth nurses. Rite Aid said it is the first to provide a virtual clinic in a retail pharmacy setting.

Currently, conversations with nurses are free and a 10-minute consultation with a doctor is $45.