Livable cities draw creative people, and creative people spawn jobs. Some places you’d never expect—small cities not dominated by a university—are learning how to lure knowledge workers, entrepreneurs, and other imaginative types at levels that track or even exceed the US average (30 percent of workers). Here are some surprising destinations from the data of the Martin Prosperity Institute, directed by Richard Florida, author of The Rise of the Creative class.
Case Study: Omaha, Nebraska
It’s only the 42nd-largest city in the US, but over the past two decades, Omaha has been transformed into one of the Midwest’s most vibrant cultural hubs. Here’s how the rebirth happened, starting in the ’90s.