Tony Wheeler, co-founder of Lonely Planet, sits in the lobby of an austere five-star hotel here. Soft-spoken and down-to-earth, the 64-year-old wears a gray dress shirt with dark-blue trousers. He has trimmed gray hair and silver glasses, but his amiable face still hints of the youthful, long-haired traveler featured in photos from the 1970s.
Mr. Wheeler doesn’t need to stay in budget hostels anymore. When traveling to big cities, he checks into luxury hotels. And why not? He founded Lonely Planet travel guides with his wife, Maureen, nearly four decades ago. Since its launch in 1973, Lonely Planet has sold more than 100 million guidebooks to far-off lands, from Antarctica to Zambia and everywhere in between. And this past February the Wheelers sold their remaining 25% stake in the company to BBC Worldwide for £42.1 million (about $69.5 million) after selling 75% in 2007 to the same buyer for £88.1 million. The Wheelers don’t have official roles in the company but will continue as de facto ambassadors for Lonely Planet.