Continental Airlines Smart Move

Contintental.com:

Continental Airlines (NYSE: CAL) today announced that it has implemented new functionality at continental.com that allows customers to change flights online as part of the company’s ongoing effort to improve the customer experience.
Customers whose flights may be impacted by disruptions, such as severe weather, now have the option of going to continental.com to change their flights in addition to contacting a Continental reservations agent or their travel agent. The new system allows Continental to make real-time updates to re-accommodation policies and recognizes when it is appropriate to waive change fees or additional fare collections.
“Customers want to be in control of their travel experience,” said Martin Hand, vice president reservations and sales resources. “This is another step toward empowering our customers with the latest technology to make changes effortlessly when the need arises.”

Smart.