Organic Goes Mainstream

Carol Ness:

Thirteen-and-a-half million servings of organic romaine, radicchio and baby greens. That’s how much Earthbound Farm, the biggest organic produce company in the country, sends across America from its gigantic San Juan Bautista processing plant every single week.

That’s one big bowl of salad — way bigger than when Myra and Drew Goodman started Earthbound Farm in their Carmel Valley living room in 1984. They now farm 26,000 organic acres.