In Fast Company’s first decade, we introduced readers to a lot of amazingly smart people. To launch our second, we asked 10 of our favorite brains what’s next–and how to get ready for it.
I think Malcolm Gladwell nails it, business will become much more active in political issues:
“Business has to find its national voice. It has to be engaged in the politics of this country in a way it’s not accustomed to. Right now, executives are very good at saying, ‘Cut our taxes, cut our regulations.’ And they’re really terrible at making far more important and substantive arguments about social policy. It’s time they stopped banging this one-note drum and started saying that a lot of the things that have been relegated to ideology are, in fact, matters of fundamental international competitiveness for this country.
Take, for example, health care. We are ceding manufacturing jobs to the rest of the world because we can’t get around to providing some kind of basic, uniform health insurance. Because of our strange ideological problem with nationalized health insurance, we’re basically driving Detroit out of business–which strikes me as a very counterintuitive, nonsensical policy. The simple fact is that GM and Ford and Chrysler cannot compete in the world market if they’re asked to bear the pension and health-care costs of their retirees. Can’t be done. It’s that simple.