First, there were no cars. Why anyone selling an expensive product would want potential customers to contemplate a large number of them is beyond me; “pile ‘em high and sell ‘em cheap” is programmed into us on the genetic level. Second, Phaeton customers were isolated, indoctrinated and, most importantly of all, relaxed. The average car dealer’s showroom is more uncomfortably exposed than a public urinal and less relaxing than a dentist’s chair.