General Motors Death Watch

Robert Farago:

It’s increasingly obvious that this necessary (not to say inevitable) “restructuring” will have to wait until GM goes under. The General’s generals made that clear when they reacted to Turnaround King Jerry York’s suggestion that GM should deep-six or sell their Saab and Hummer brands. GM execs dismissed the idea with the PR equivalent of a derisive snort. Marketing Maven Monster Mark LaNeve, a man whose comments about GM’s pricing strategy sound a lot like a snake-handler speaking in tongues, assured the press that “all GM’s brands will eventually be profitable.” Bet your bottom dollar? Done. GM has mortgaged its future on baseless brand optimism.

Harsh. We’ll see how it plays out.