June 26, 2007

iPhone: Game Changer

Apple's iPhone has received no shortage of hype since it was announced earlier this year. From a technology perspective, I find the multi-touch interface most interesting. It cleanly addresses many small screen issues, including navigation and zoom in/out.

Having said that, I believe the real paradigm shift is the activation process. Years ago, while replacing a dead phone, I stood at the usual cell phone counter for quite some time while the customer in front of me went through a long activation process with Verizon's representative. What a waste of time.

Apple has dramatically simplified (assuming it works) the activation process by baking it into iTunes. Buy the phone via bricks and mortar or online, sync and activate with your mac or pc and get on with it.

In many ways, Apple has pulled an identity-ectomy (identiectomy?) on AT&T. They are selling phones via AT&T's channels, but the user experience (and therefore brand and stock price leverage) is all Apple. AT&T will get the fumes, but this is Apple's win. I'm no fan of AT&T [rss].

Finally, two years ago, while on travel, I spoke with someone who should/would know. This person told me that the iPhone was due later that summer (2005). I wonder if Apple scrapped an early version and decided to wait for the right time and place in terms of technology and software? If so, that takes guts, particularly given the pieces that need to be in place for a launch.

Posted by James Zellmer at June 26, 2007 9:01 PM | Subscribe to this site via RSS:
Posted to Broadband | Entrepreneurs | Technology