January 8, 2007

The Death of General Interest Magazines?

David Carr:
Of course, there are those who would argue that in a society that seems to have no general interest (other than, say, Paris Hilton and the Super Bowl) there is no room or need for a general interest magazine. But Mr. Stengel said he will not be imprisoned by the tyranny of big numbers in making changes at Time.

“I think it is a false choice to say that something that is mass has to be dumbed-down.” he said. “We want to be accessible, but we want our readers to know that we understand they are smart.”
Posted by James Zellmer at January 8, 2007 10:06 PM | Subscribe to this site via RSS:
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