August 20, 2006

Target's "Popup" LA Store

Virginia Postrel:
Target is, of course, well known for persuading designers to turn their skills--and publicity-generating ability--to its mass market. The latest twist, as explained in this report is to open full-blown, but temporary, boutiques like this "pop up" Paul & Joe store on Melrose Place in L.A. My niece Rachel and I hit it on July 29, the day Moore's story ran, and it was packed with women eager to buy discount-priced clothes in a non-discount environment.
Posted by James Zellmer at August 20, 2006 8:36 PM | Subscribe to this site via RSS:
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