February 15, 2006

Ford Selling the Fusion via Mockumentary

Jean Halliday:
To promote its new Fusion sedan, Ford is airing a "mockumentary" online film series about a band of Norwegian performance artists who would give the Maytag repairman fits. The rock group Hurra Torpedo cranks out cacophonous tunes by smashing clothes dryers, kitchen ranges and what looks like an outboard motor.

By linking with the group, Ford hopes to attract consumers between the ages of 25 and 35 to the Fusion. Ford is sponsoring the three-man band's U.S. tour. The promotion includes an online sweepstakes that will give away the red Fusion SEL the band is driving on the road.
Posted by James Zellmer at February 15, 2006 10:28 PM | Subscribe to this site via RSS:
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