January 27, 2006

IBM on the Future of Television


IBM Consulting:
Our analysis indicates that market evolution hinges on two key market drivers: openness of access channels and levels of consumer involvement with media. For the next 5-7 years, there will be change on both fronts — but not uniformly. The industry instead will be stamped by consumer bimodality, a coexistence of two types of users with disparate channel requirements. While one consumer segment remains passive in the living room, the other will force radical change in business models in a search for anytime, anywhere content through multiple channels.
Via Terry Heaton.

Interesting that IBM is chatting about this game. Large changes are underway.... Posted by James Zellmer at January 27, 2006 6:07 PM | Subscribe to this site via RSS:
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