January 11, 2006

Makers Mark Marketing

Ben McConnell:
For our latest podcast, we spent some time with Maker's Mark CEO Bill Samuels Jr., who described how one rather influential person helped launched the bourbon manufacturer into the stratosphere of recognition.

He also discusses the rationale and practice of "marketing without fingerprints" and the rapid growth of its ambassador community.
Posted by James Zellmer at January 11, 2006 10:37 PM | Subscribe to this site via RSS:
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