January 3, 2006

Advertising Strategies Challenged in the High-Tech Age

NPR:
2006 is expected to be a challenging year for the advertising industry. Dollars continue to flow out of television budgets and into Internet ads. And viewers have more ways to skip commercials. With TiVos and iPods giving consumers more power, what's an ad guy to do?
Posted by James Zellmer at January 3, 2006 10:33 PM | Subscribe to this site via RSS:
Posted to Advertising