December 28, 2005

Weighty Marketing Matters

Ben McConnell:

During the past month, I received 14 pounds of catalogs in the mail. That's roughly a half-pound per day.

I didn't ask to receive any of them, either, a claim my postal carrier could hardly be blamed to question.

Yet companies well-known, and some of them not, sent me at least one, sometimes two, three or more catalogs between Nov. 21 and Dec. 22, 2005.

Posted by James Zellmer at December 28, 2005 10:05 PM | Subscribe to this site via RSS:
Posted to Advertising