December 23, 2005

Advertising & News

Kristian Knutsen nicely rounds up commentary on the recent WIBA/Amcore newsroom sponsorship deal:
his is the third part of an extended look at the deal between Clear Channel Madison and AMCORE Bank to sponsor the WIBA-AM (1310) newsroom. The first part examined the deal and the possibility that similar sponsorships of other Clear Channel newsrooms are in the offing, while part two looked at how the deal could affect WIBA's reputation.
Posted by James Zellmer at December 23, 2005 1:51 PM | Subscribe to this site via RSS:
Posted to Advertising | Media