September 22, 2005

Pew Internet: Technology & Media Use

Pew Internet:

The report argues that, while broadband adoption has grown quickly in recent years, there are reasons to believe that it is slowing. The report develops a model of broadband adoption that hypothesizes that the intensity of online use is the critical variable in understanding the home high-speed adoption decision and the trajectory of the adoption curve. Using national survey data from 2002 and 2005, the paper shows that the role of online experience in explaining intensity of internet use has vanished over this time frame; the explanatory effect of having a broadband connection has grown. This suggests that relative to 2002 there is not much pent-up demand for high-speed internet use at home.
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Posted by James Zellmer at September 22, 2005 12:01 AM | Subscribe to this site via RSS:
Posted to Broadband