June 23, 2005

Greasing the Wheels: Advertising Oshkosh Trucks

Wisconsin based Oshkosh truck build's "Severe Duty" trucks. These include ambulances, fire trucks and military vehicles, among others. Driving around Washington, DC recently with the local NPR station (WETA 90.9/89.1FM) on the radio, I smiled as I heard that this portion of the program was sponsored by Oshkosh Truck Corporation. Someone, somewhere evidently felt that placing their name on the DC NPR station would generate good will and perhaps a few orders. Posted by James Zellmer at June 23, 2005 7:59 AM | Subscribe to this site via RSS:
Posted to Advertising | Politics