April 23, 2005

Unread & Unsubscribing

George Will:
The circulation of daily U.S. newspapers is 55.2 million, down from 62.3 million in 1990. The percentages of adults who say they read a paper "yesterday" are ominous:
  • 65 and older -- 60 percent.
  • 50-64 -- 52 percent.
  • 30-49 -- 39 percent.
  • 18-29 -- 23 percent
Americans ages 8 to 18 spend an average of 6 hours and 21 minutes a day with media of all sorts but just 43 minutes with print media.

The combined viewership of the network evening newscasts is 28.8 million, down from 52.1 million in 1980. The median age of viewers is 60. Hence the sponsorship of news programming by Metamucil and Fixodent. Perhaps we are entering what David T.Z. Mindich, formerly of CNN, calls "a post-journalism age."
Posted by James Zellmer at April 23, 2005 3:39 PM | Subscribe to this site via RSS:
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