Every company we've spoken to already has somebody working on this," said Andy Sernovitz, CEO of the Word of Mouth Marketing Association, or WOMMA. "It's called different things -- viral, buzz, customer satisfaction. But in the four months since we started, we've got 60 corporate members, and 3,000 people on our mailing list."
Call it what you like, marketers of all kinds have been increasingly looking for ways to take advantage of the speed at which information moves today and the power that can come from people passing on their impressions, recommendations or referrals of products or services.
This is not something that can be manufactured - though many will try. Rather, it's only successful when spontaneous and genuine....
Posted by James Zellmer at March 22, 2005 6:54 AM
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