February 28, 2005

Brandjacking

Doc Searls has a useful post on brandjacking.

I no longer keep, much less answer, email from my bank (which, to keep from making things worse, I won't name). Nor from any other bank. Nor from eBay or PayPal.

Except for their Web sites, all those companies have had their brands hijacked on the Net by Phishers and Pharmers.

Posted by James Zellmer at February 28, 2005 12:00 AM | Subscribe to this site via RSS:
Posted to Electronic Rights