December 6, 2004

iPods and personal mixes cut into radio time

iPods, personal mixes and to a lesser degree satellite radio are evidently cutting into traditional radio listeners time tuned in. I actually think that most radio stations have become ad vehicles rather than creative outlets. For example, I used to listen to 105.5 (triple m in Madison) rather frequently. However, the past two years, I listen to our fine student station 91.7, WSUM and my iPod. 105.5 has no shortage of commercials and a reasonably predictable playlist (they do offer up new music periodically).

The best station, hands down is Fordhams WFUV, available via mp3 stream.

Michael Booth says that Denver stations are trying to change.....

Posted by James Zellmer at December 6, 2004 12:00 AM | Subscribe to this site via RSS:
Posted to Advertising | Media