November 16, 2004

Pepsi Spice - RIP?

John Moore sips and summarizes Pepsi Spice, proving once again that it is rare for large organizations to truly create new products (rather than simply repackaging an existing one). My guess is that most of the time and money went into packaging/marketing/ad agencies rather than the product. The entire soft drink process is fascinating....

Posted by James Zellmer at November 16, 2004 12:01 AM | Subscribe to this site via RSS:
Posted to Food