I've written before about Madison's air travel challenges and opportunities.
I continue to believe that only the arrival of Southwest will truly change Madison's air transportation opportunities. The "Southwest Effect" is just what Madison needs: the average fare decreases and the number of passengers dramatically increases when Southwest enters a market.
I recently phoned Gary Kelly, Southwest's CFO to encourage them to fly to Madison. Southwest gets major points for having a real person answering the phone and playing good music while the call is being routed around the company.
Posted by Jim at May 20, 2004 05:40 PM | TrackBack