May 1, 2004

Hippy Gourmet: peace, love and recipes

Bija Gutoff writes about the technology behind San Francisco's Hippy Gourmet:

This is not your typical celebrity-kitchen show. In fact, it’s not typical TV at all. “The Hippy Gourmet” eschews the frantic pace of most TV programs and doesn’t measure its success by ratings alone. “We don’t do three-second edits like MTV,” Ehrlich says. “‘The Hippy Gourmet’ creates a new tone for TV, one that’s about relaxing and seeing what good can be done in the world.” Beside preparing meals, the show promotes such causes as sustainable agriculture, social welfare and environmental activism.

It’s a philosophy that has earned “The Hippy Gourmet” millions of fans on the West Coast. Now in its third season, the 30-minute show broadcasts via 24 public access cable stations from the Bay Area to Lake Tahoe. And, through talks underway with PBS and The Food Network, Ehrlich expects to soon boost his audience nationwide. He credits the show’s high visibility to the production standards enabled by his Apple tools. “We could not have created this show without the Mac and Final Cut Pro,” states Ehrlich.

Posted by James Zellmer at May 1, 2004 5:19 PM | Subscribe to this site via RSS:
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