Interesting look at unconventional marketing (from book of joe)
The Comme des Garcons Guerilla Store flouts conventional wisdom in almost every way. Said Nancy Koehn, a professor at Harvard Business School, "Guerilla marketing is the wave of the future. Red Bull and Trader Joe's have built their followings by word of mouth."
from doc searls....
Posted by James Zellmer at March 16, 2004 7:01 PM | Subscribe to this site via RSS: