Lots of data around to show that all organizations must consider where and how they spend their marketing and advertising dollars:

• Online Shoppers say size does not matter as most are just as willing to buy from a small online retailer as a large firm according to Carole Matthews.

  Circulation dropping is a blog dedicated to the recent newspaper circulation scandals. Newsday (one of the papers involved) summarizes the story here.

• Rick Edmonds: Ignoring the Elephant in Newspaperland; Effective circulation losses are 50 percent worse than we have been told.