They do plenty of buying in stores, but before they go, they check the family’s Christmas Web site, log in with a password and look at wish lists from their far-flung relatives.
When the Wildermans are ready to buy, they’ll be able to use retail Web sites and shopping portals such as www.pricegrabber.com or www.shopping.com to check prices. And they might look to their own in-box to find special offers from e-commerce sites where they’ve shopped in the past.
“I think the person who is into online shopping is addicted now,” said Lauren Freedman, president of the E-tailing Group consulting firm in Chicago. “The customer has become savvier.”
Begs the question: 40% (and growing) shop online, why do retailers spend so little on internet advertising (compared to legacy ad spending)?