Technology and The Evolution of Storytelling

John Lasseter:

Walt saw beyond what people were used to. They were used to the short cartoon.
 It’s interesting how people cannot see beyond what they’re used to.
 There’s a famous statement by Henry Ford that before the Model T if you asked people what they wanted, they would say, “A faster horse.”
 My own partner at Pixar for 25 years, Steve Jobs, never liked market research. Never did market research for anything.