The future photograph

Sam Gerstanzang:

When an expensive thing becomes free, new behaviors emerge. When a private thing becomes public, new behaviors emerge. Below, some thoughts on the swirling cloud of photographs that we are creating together.
 We are in the middle of a redefinition of what constituents value in a photograph. On one hand, photographs are cheaper, which should lower the received value necessary to justify the taking of the photograph. On the other hand, abundance creates scarcity of attention and we now have always-on instant access to the best photographs, which devalues the amateur. Going forward, personal photographs will have two purposes: 1) memory of personal circumstance and 2) personal expression. What kinds of photographs will be taken when we have perfect information? The future photographer will ask themselves, what are the odds that this picture, but better, doesn’t exist already?