And after it’s happened, there’s no going back. Capitalism’s process of creative destruction then takes over: knowledge can’t be put back in the bottle. Once it is known that it is possible to operate in this better, faster way, it will inexorably become the new normal. Customers will expect nothing less. Except where government regulation or private monopolies preserve the status quo, firms that don’t adjust over time won’t survive.
Becoming Agile will steadily become a requirement just to stay in business. In effect, for most companies, failure to acquire digital agility will be an existential threat and so, establishing digital agility has become in effect a strategic necessity.
How practical is it? Richard Straub, President of the Drucker Society Europe wrote that “improving the software in small increments seems to work much better than having a mega update in longer cycles. It seems to work better for all stake-holders – customers, employees and the investors.” He also had a few more practical questions worth exploring: