When Scratch polled 3,500 millennials to find out which industry was most prime for disruption, the results were clear: Not only did banks make up four of their top 10 most hated brands, but millennials increasingly viewed these financial institutions as irrelevant.
The three-year study from Scratch, an in-house unit of Viacom that consults with brands, found that a third of millennials believed they’ll be able to live a bank-free existence in the future. In the age of Simple, Square, and Bitcoin, these millennials, defined as those born between 1981 and 2000, overwhelmingly believed that the way they access money and pay for things will be completely different in five years.
- Aug 31, ’14 What does one ask a hermit on Mount Athos?
- Aug 28, ’14 1st 4K/2K Odyssey 7Q Sequences from Beunos Aires’ Ezeiza International Airport
- Aug 25, ’14 Faith & Money or Money & Faith; Chobani + 16% & The Dolar Azul
- Aug 24, ’14 Enchanting: Casa de Campo La Paya Near Cachi, Argentina
- Aug 15, ’14 Paris Time Lapse